Freelancers Content Creators Should Have a Blog
With work-from-home initiatives being implemented worldwide, the number of beginner freelance writer taking up freelance writing jobs and micro-jobs is expected to rise dramatically in the coming months. Despite the influx of capital, competition for freelancers content creators and full-time content creators has increased globally. As much work is outsourced to freelancers through platforms like Upwork and Freelancer, it’s important to find strategies to set yourself apart from the competition to boost your revenue and client retention.
We’ll be discussing how a blog may support in all these areas today.
There are few expenses involved in launching a blog, and the process takes very little time.
To begin with, the most obvious benefit of beginning a blog to boost your freelance expertise and brand is that it is both simple and inexpensive to do so. You don’t need to be a programmer or designer to start your blog, which is a significant perk. Good for you if you already maintain a blog. If you don’t, you should read our blog creation tutorial because it has all the necessary information and simplifies the procedure into manageable chunks. Briefly put, if you haven’t started a blog yet because of fear of what to write about or because you lacked confidence in your ability to do so, you no longer have an acceptable excuse not to.
Its a fantastic strategy for increasing your site’s exposure on Google and with search engine optimization.
Google is a major factor in how people find and use information. Building up your blog’s search engine rankings for targeted keywords and phrases might bring in more readers and clients. For your freelancing business, if you have your website and put in the time and effort to promote it. The main part is that you won’t even have to deal with processing or handling orders; instead, you can just forward them to whichever platform you’re currently using for your freelance writing jobs, like Fever or Freelancer.
Allows You to Create Your Own Identity and Portfolio
Would you be just as likely to buy something new from a website you’ve never heard of that simply lists the item and a checkout page if you were shopping for it online? In the end, you’d want to choose a brand about which you can learn more, in which you can put your faith, and with a track record of success.
That’s exactly what happens when a freelancer gets their blog. Freelancers content creators may earn credibility and an audience by regularly updating their blogs with useful information. Examples of these techniques include:
- Putting your site’s services and content on display in a collection
- Branding and service visibility in Google’s search results
- Making it clear that you understand how to create a successful online brand
- Including a support email and phone number is a great idea.
- Providing a variety of add-ons and additional services
- As you might expect, having a blog may help you stand out from the sea of freelancers who don’t.
People are constantly sharing your work on social media.
Having a site with ever-increasing content and traffic is great, but you must include social media into your strategy. Google is excellent for traffic from SERPs, but it’s also quite competitive. There is still a lot of noise on social media. Still, it’s excellent for identifying and contacting specific people and businesses and using currently popular hashtags and topics of conversation.
For example, say you just published an article on how to increase traffic to your site by using search engine optimization and social media. In addition to promoting and sharing the content frequently, tagging any local references or experts who may have been referenced would be a good idea. A social media scheduling tool is a fantastic method for ensuring that a fresh audience sees you’re most popular and evergreen content.
The Possibilities Are Endless When You Have a Blog
Blogging is generally just a great approach to establishing your online identity while also providing a platform to impart useful information to readers worldwide. The best part is that you have no idea who will read your blog or be moved by your posts. Some of today’s most successful firms, entrepreneurs, and cultural influencers had their starts as blogs before expanding into much larger enterprises. Simply not starting a blog is the biggest danger you face. It’s far too quick and inexpensive to ignore.
Having a blog might help you gain exposure and customers online. You may increase your chances of getting hired as a freelancer by posting on sites that demand blogs to submit for employment by creating a blog and adding it to your portfolio. You may improve your chances of making it as a Freelancers content creators by increasing your marketability and establishing your expertise in your field through a regular blogging routine.